Amy Heckerling, 1995 (Rom-Com, 12)
Produced by: Paramount Pictures
Distributed by: Paramount Pictures
Budget: $12m
Box Office: £3m (UK), $49m (US)
Rotten Tomatoes: 81%
Synopsis:
The film follows popular girl Cher Horowitz as she reaches her 16th birthday and searches for love.
Idents & Titles:
There is one ident, for Paramount,
it is linked by an audio bridge (of Kids in America) to the title and
the opening shot, which is of the main character and her friends in a
car.
Following
this is a montage, showing the protaganist and her friends at parties,
shopping, and in school. The shots used to demonstrate the parties
clearly support the male gaze theory, and it can be argued that they are
only there to make the movie appeal to men. The music fades out to a
voiceover from the main character. It sets up her character as well as
her dad and her maid.
She
then, while driving her car (which she doesn't know how to drive
properly), runs over a flower pot, introducing a comedic element to the
film. She also introduces her best friend Dionne.
They are signified to be friends through the way in which they mirror each others action.
She is presented as being desired by all the boys by having them look back at her as she passes.
This is where I thought the opening stopped. (4:12)
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